ColdSpark Targets Enterprise Deployments of Sendmail and Postfix for Replacement with the SparkEngine(tm) Mail Transport Platform

Released on = March 15, 2007, 10:07 am

Press Release Author = ColdSpark PRDepartment

Industry = Computers

Press Release Summary = Legacy open-source email infrastructure can no longer meet
the demands of large enterprise email networks.

Press Release Body = BROOMFIELD, CO, March 15, 2007 - ColdSparkT
(www.coldspark.com), the leader in next-generation enterprise messaging
infrastructure, today announced an upgrade campaign focused on enterprise
deployments of legacy open-source mail transport agents (MTAs). In conjunction with
this campaign, ColdSpark also made available a white paper that details why an
enterprise should upgrade its legacy email infrastructure technology with
ColdSpark's SparkEngineT Mail Transport Platform.

Legacy open-source email network applications and mail transport agents, such as
Sendmail and Postfix, are among the most widely deployed applications in history.
Given the demands placed on them by increased email volumes, security threats,
compliance necessities, management requirements and operating performance, these
traditional systems are becoming less efficient and more expensive to maintain.

\"Today's enterprises use email to run their businesses, yet their email network
infrastructure is often significantly less advanced, scalable, or reliable than
other business systems," explained Kelly Wanser, CEO of ColdSpark. "Our customers
are modernizing their mail networks to ensure they can meet all of their
requirements - now and in the future - while simultaneously leveraging email as a
strategic asset across their businesses. The adoption of the SparkEngine by the
operators of the world's largest mail networks, including top financial
institutions, indicates the importance of a new approach and the power of the
platform approach to enterprise email infrastructure."

The SparkEngine platform replaces legacy MTA systems with a powerful, flexible
software-based mail transport platform (MTP). The platform offers an array of
functionality and capabilities to support new requirements and improve architecture
and management models. Key functionalities include inbound and outbound message
delivery, internal message routing, policy-based processing, security,
authentication, encryption, failure-processing, delivery optimization, advanced
traffic management and logging and, most importantly, the ability to readily
integrate applications and services onto the email network infrastructure.

"The SparkEngine is the evolution of email network technology to something truly
enterprise-class," said Scott Brown, CTO of ColdSpark. "It corrects a number of the
deficiencies of legacy MTAs and, most importantly, offers an open API architecture
that supports a services-oriented architecture (SOA) for SMTP operations. This
enables the consolidation and streamlining of email networks even as services, such
as archiving, policy-scanning, encryption, to the organization can be expanded and
differentiated across business units."

The SparkEngine platform allows customers to:
. Intelligently process, route and deliver email rapidly, efficiently and
successfully;
. Average a replacement ratio of one SparkEngine for every seven legacy MTAs,
dramatically reducing hardware and energy costs;
. Optimize compliance with industry regulations and corporate policies;
. Secure the email network perimeter, encrypt message traffic, improve trust for
email correspondence and mitigate fraud;
. Expand services by providing an extensible platform that integrates with
enterprise business, operations and management applications;
. Improve manageability of the messaging infrastructure by consolidating mail
traffic management and control, such as policy and compliance, into one system;
. Maximize ROI by streamlining mail network operations, improving performance and
future-proofing the enterprise email infrastructure against future threats and
requirements.

The SparkEngine is backward compatible with most Postfix and Sendmail capabilities -
including applications based on MILTER - for turn-key upgrade of legacy systems.

For More Information

For more information on how your organization can take advantage of this campaign,
please contact ColdSpark at www.coldspark.com/contact. Additionally, ColdSpark has
published a new whitepaper, titled Beyond Postfix and Sendmail, which discusses
aspects of legacy, open-source email applications that every enterprise should
consider. This whitepaper can be downloaded by visiting
www.coldspark.com/legacyupgrade.

About ColdSpark, Inc.

ColdSpark has created the next generation of enterprise email infrastructure, based
on the SparkEngineT Mail Transport Platform (MTP), a new type of message platform
for mail networks. The patent-pending SparkEngine is the foundation of ColdSpark\'s
suite of advanced email security, compliance and customer care solutions, designed
to solve important challenges facing enterprises in the capabilities, management and
performance of email for critical business operations. Founded in 2001 by email
technology veterans, ColdSpark's customers include Fidelity Investments, JPMorgan
Chase, Merrill Lynch, Lehman Brothers, Washington Mutual Bank, Bear Stearns and
Equifax.
###

Media Contact:
Chris Warfield
Sterling Communications, Inc.
cwarfield@sterlingpr.com
206-388-5758


Web Site = http://www.coldspark.com

Contact Details = Media Contact:
Chris Warfield
Sterling Communications, Inc.
cwarfield@sterlingpr.com
206-388-5758

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